245 Granby St, Norfolk, VA 23510, USA

Cookie Policy

Last Updated: May 30, 2026

1. Introduction

Welcome to Pizza Luce ("we," "us," or "our"). This Cookie Policy applies to our website located at pizzaluce-food.click and explains what cookies are, how we use them, the types of cookies we deploy, and how you can control your cookie preferences.

We are committed to being transparent about the technologies we use. As a food business operating in the United States, we comply with applicable laws including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, as well as the Federal Trade Commission (FTC) Act guidelines on online tracking and consumer privacy.

Please read this policy carefully. If you have any questions, you may contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work more efficiently, to provide a better user experience, and to provide reporting information.

Cookies set by the website owner (in this case, Pizza Luce) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics.

2.1 How Do Cookies Work?

When you visit our website, our web server sends a cookie to your browser. Your browser stores this cookie on your device. The next time you visit our website, your browser sends the cookie back to our server. This allows our server to recognize your device and remember certain information about your previous visits, such as your preferences or the items in your online order cart.

Cookies can be either "session cookies" or "persistent cookies." Session cookies are temporary and are deleted from your device when you close your browser. Persistent cookies remain on your device for a set period of time or until you manually delete them.

2.2 Similar Tracking Technologies

In addition to cookies, we may also use other similar tracking technologies on our website, including:

  • Web Beacons (Pixel Tags): Small graphic images embedded in web pages or emails that track user behavior and gather statistics about website usage.
  • Local Storage: A form of web storage that allows websites to store data locally in your browser, which persists even after you close the browser.
  • Session Storage: Similar to local storage but is cleared when the browser tab is closed.
  • JavaScript Tags: Small pieces of code embedded in our web pages that collect information about how you use our site.

For the purposes of this Cookie Policy, all of these technologies are collectively referred to as "cookies."

3. Types of Cookies We Use

We use four main categories of cookies on our website. Each category serves a different purpose:

3.1 Essential Cookies (Strictly Necessary)

These cookies are strictly necessary for our website to function properly. Without these cookies, the website would not operate correctly, and we would be unable to provide you with services you have requested, such as processing online food orders or accessing secure areas of our site.

Essential cookies do not require your consent because they are necessary for the legitimate operation of our website. However, you can still disable them through your browser settings, although doing so may significantly impact the functionality of our site.

Examples of what these cookies do:

  • Maintain your online ordering session so your cart items are preserved
  • Remember your login credentials for authenticated sessions
  • Enable security features to protect against fraudulent activity
  • Balance server load to ensure website performance

3.2 Analytics and Performance Cookies

These cookies allow us to count visits to our website and understand how visitors interact with our content. They help us understand which pages are most popular, how visitors navigate through our site, and where visitors encounter errors. All information collected by these cookies is aggregated and therefore anonymous.

We use Google Analytics to collect this data. The information helps us improve the way our website works and enhance the experience of visiting our site to find your favorite Pizza Luce menu items.

3.3 Functional Cookies

Functional cookies enable our website to remember choices you make and provide enhanced, more personalized features. For example, these cookies may remember your location preferences for finding the nearest Pizza Luce location, your language settings, or your preferred delivery address for food orders.

The information collected by these cookies may be anonymized, and they cannot track your browsing activity on other websites.

3.4 Advertising and Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests, both on our website and on other websites across the internet. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of our marketing campaigns.

These cookies are usually placed by third-party advertising networks with our permission. They remember that you have visited our website and this information may be shared with other organizations, such as advertisers. We use Google Ads to run targeted advertising campaigns to promote our food offerings and special deals.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on our website:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions across pages. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Used to distinguish users within a single day. Analytics 24 hours
_gat Google Analytics Used by Google Analytics to throttle request rate. Limits the collection of data on high-traffic sites to prevent server overload. Analytics 1 minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks ad click conversions and user behavior after clicking an ad. Advertising 3 months
_ga_[ID] Google Analytics (GA4) Used to persist session state information with Google Analytics 4. Collects data on the number of times a user has visited the website, as well as dates for the first and most recent visit. Analytics 2 years
sessionid Pizza Luce (First-party) Maintains your active browsing and ordering session. Preserves items in your online food order cart and keeps you logged in during your visit. Essential Session
csrftoken Pizza Luce (First-party) Security cookie used to prevent Cross-Site Request Forgery (CSRF) attacks. Ensures that form submissions originate from our website. Essential 1 year
cookie_consent Pizza Luce (First-party) Stores your cookie consent preferences so that you are not repeatedly asked to provide consent on subsequent visits. Essential 1 year
user_location Pizza Luce (First-party) Remembers your preferred Pizza Luce location or delivery area to streamline your online ordering experience. Functional 30 days
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Helps Facebook identify users across websites for targeted advertising. Advertising 3 months
fr Facebook / Meta Used by Facebook to deliver, measure, and improve the relevancy of ads. Contains a unique browser and user ID used for targeted advertising. Advertising 3 months
IDE Google DoubleClick Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads. Tracks cross-site advertising effectiveness. Advertising 1 year

Note: Cookie durations listed above are the maximum durations. Actual durations may vary depending on your browser settings and whether you clear your cookies. We periodically update this table as our use of cookies changes.

5. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for strictly essential cookies that are necessary for the website to function). You can exercise your cookie preferences in the following ways:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to refuse all cookies, accept only first-party cookies, or to alert you when a cookie is being sent. The methods for managing cookies vary by browser. Below are links to instructions for the most popular browsers:

  • Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data. You can choose to block all cookies, block third-party cookies, or allow all cookies.
  • Mozilla Firefox: Go to Options > Privacy & Security > Cookies and Site Data. You can choose your preferred level of cookie blocking.
  • Safari (Mac): Go to Preferences > Privacy. You can choose to block all cookies or prevent cross-site tracking.
  • Safari (iPhone/iPad): Go to Settings > Safari > Privacy & Security. Toggle "Block All Cookies" or "Prevent Cross-Site Tracking."
  • Microsoft Edge: Go to Settings > Cookies and site permissions > Cookies and site data. You can manage cookie settings from here.
  • Opera: Go to Settings > Advanced > Privacy & Security > Site Settings > Cookies and Site Data.

For more information on managing cookies in other browsers, visit www.allaboutcookies.org or www.aboutcookies.org.

5.2 Opt-Out Tools for Specific Services

You can opt out of specific third-party tracking services using the following tools:

Service Opt-Out Link What It Controls
Google Analytics Google Analytics Opt-Out Browser Add-On Prevents Google Analytics from collecting data about your visits
Google Ads / DoubleClick Google Ads Settings Controls personalized advertising from Google across the web
Facebook / Meta Ads Facebook Ad Preferences Manages your ad preferences and opt out of interest-based ads on Facebook
Network Advertising Initiative (NAI) NAI Opt-Out Tool Opt out of interest-based advertising from NAI member companies
Digital Advertising Alliance (DAA) DAA Opt-Out Tool Opt out of behavioral advertising from DAA member companies
Your Online Choices (EU/UK) Your Online Choices Manage behavioral advertising preferences from multiple companies

5.3 Mobile Device Settings

If you access our website on a mobile device, you can also control advertising tracking through your device settings:

  • iOS (Apple): Go to Settings > Privacy & Security > Tracking. You can turn off "Allow Apps to Request to Track" to prevent cross-app tracking.
  • Android: Go to Settings > Google > Ads. You can opt out of Ads Personalization or reset your advertising ID.

6. Impact of Disabling Cookies

The impact of disabling cookies depends on which types of cookies you disable:

6.1 If You Disable Essential Cookies

Disabling essential cookies will significantly impair your ability to use our website. Specifically, you may experience the following issues:

  • Your online food order cart may not function correctly, and items may be lost when you navigate between pages
  • You may be unable to complete the checkout process for online food orders
  • You may be unable to log in to your account or maintain a logged-in session
  • Security features may not work correctly, potentially exposing you to security risks
  • Certain pages or features of our website may not load properly

6.2 If You Disable Analytics Cookies

If you disable analytics cookies, we will lose the ability to track how visitors use our website. This means we will have less data to improve our website performance and user experience. Your browsing experience will not be significantly affected, but our ability to identify and fix website issues may be reduced.

6.3 If You Disable Functional Cookies

Disabling functional cookies may affect certain personalization features of our website. You may need to re-enter preferences (such as your preferred Pizza Luce location or delivery address) each time you visit our site. The core functionality of ordering food will still be available.

6.4 If You Disable Advertising Cookies

If you disable advertising cookies, you will still see advertisements when browsing the internet, but they will not be tailored to your interests based on your browsing history. You may see less relevant ads for Pizza Luce promotions and special offers. Disabling these cookies will not affect your ability to use our website or place food orders.

7. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. As such, our website does not currently alter its behavior in response to DNT signals. However, you can use the cookie management tools described in Section 5 to control tracking on our website.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) regarding your personal information, including information collected through cookies:

  • Right to Know: You have the right to know what personal information we collect, use, disclose, and sell, including through cookies.
  • Right to Delete: You have the right to request deletion of your personal information collected through cookies, subject to certain exceptions.
  • Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information. Some of our advertising cookies may constitute a "sale" or "sharing" of personal information under California law. You may exercise this right using the opt-out tools listed in Section 5.2.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.
  • Right to Correct: You have the right to correct inaccurate personal information we have collected about you.
  • Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of sensitive personal information.

To exercise any of these rights, please contact us using the information provided in Section 10 of this policy.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, changes in applicable laws, or for other operational, legal, or regulatory reasons. When we make material changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, notify you by email or by placing a prominent notice on our website.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.

Prior versions of this Cookie Policy may be obtained by contacting us using the details below.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to contact us:

Pizza Luce

Website: pizzaluce-food.click
Email: [email protected]

We aim to respond to all cookie-related inquiries within 30 business days. For California residents submitting requests under CCPA/CPRA, we will respond within the timeframes required by applicable law (generally within 45 days, with a possible 45-day extension).