Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and protects your personal information when you visit our website at pizzaluce-food.click, place orders, or otherwise interact with our food services. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and respect.

Please read this Privacy Policy carefully. By accessing or using our website, placing an order, or engaging with our services in any way, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms described herein, please discontinue use of our website and services immediately.

This Privacy Policy is governed by applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable federal and state regulations governing consumer data protection and privacy.

1. About Us and This Policy

Pizza Luce is a food service business operating through our website pizzaluce-food.click. We provide customers with the ability to browse our menu, place online orders, make reservations, and engage with our brand digitally. As part of these services, we collect and process certain personal information about you.

We recognize that your privacy is fundamental, and we are dedicated to being transparent about how your information is collected, used, and shared. This Privacy Policy applies to:

• All visitors to our website at pizzaluce-food.click
• Customers who place online orders or make reservations
• Individuals who subscribe to our newsletters or promotional communications
• Users who contact us through any communication channel
• Individuals who participate in promotions, surveys, or loyalty programs

For any privacy-related questions, concerns, or requests, you may contact us at:

2. Information We Collect

We collect various categories of personal information depending on how you interact with our website and services. The categories below describe the types of information we may collect from or about you.

2.1 Personal Identification Information

When you create an account, place an order, make a reservation, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing address and delivery address
• Username and password (for registered accounts)
• Date of birth (where voluntarily provided or required for age verification)
• Profile picture or avatar (if applicable)

2.2 Order and Transaction Information

When you place an order or make a purchase through our platform, we collect:

• Order details, including items purchased, quantities, and special instructions
• Payment information (processed securely through third-party payment processors — we do not store full credit card numbers)
• Transaction history and order confirmations
• Delivery preferences and special accommodation requests
• Refund and cancellation records

2.3 Usage Data and Technical Information

When you visit our website, we automatically collect certain technical and usage data, including:

• Internet Protocol (IP) address
• Browser type and version
• Operating system and device type
• Pages visited and time spent on each page
• Referring URLs and exit pages
• Click patterns and navigation behavior
• Search queries entered on our website
• Date and time of your visit
• Error logs and diagnostic data

2.4 Cookie and Tracking Technology Data

We use cookies, pixel tags, web beacons, and similar tracking technologies to collect information about your browsing behavior. This includes:

• Session cookies and persistent cookies
• Preference data (such as language settings and saved cart items)
• Analytics data collected through third-party tools (e.g., Google Analytics)
• Advertising identifiers and behavioral tracking data

For more detailed information about our use of cookies and how to manage your cookie preferences, please review our Cookie Policy.

2.5 Communications Data

If you contact us directly via email, phone, or any contact form, we may collect:

• The content of your messages and correspondence
• Records of phone calls (where permitted by law and disclosed at the time of the call)
• Customer support tickets and feedback submissions
• Survey responses and reviews

2.6 Marketing and Preference Data

If you opt in to receive marketing communications or participate in loyalty programs, we may collect:

• Marketing preferences and opt-in/opt-out choices
• Promotional code usage
• Loyalty program participation and reward redemptions
• Food preferences and dietary restrictions (if voluntarily shared)

2.7 Information Collected from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms if you connect your account or interact with our social media pages
• Third-party food delivery platforms (such as DoorDash, Uber Eats, Grubhub, or similar services)
• Payment processors and fraud prevention services
• Analytics and advertising partners

3. How We Use Your Information

We use the personal information we collect for a variety of lawful purposes related to our food service operations and our obligations to you as a customer. Specifically, we use your information to:

3.1 Service Provision and Order Fulfillment

• Process and fulfill your food orders and reservations
• Communicate order status updates, confirmations, and delivery information
• Facilitate payment processing and issue receipts
• Coordinate delivery logistics and manage delivery drivers or third-party services
• Handle cancellations, refunds, and modifications to your orders
• Provide customer support and resolve complaints

3.2 Account Management

• Create and maintain your customer account
• Authenticate your identity and maintain account security
• Allow you to save preferences, past orders, and payment methods
• Enable participation in loyalty programs or reward systems

3.3 Analytics and Service Improvement

• Analyze website traffic, user behavior, and ordering trends
• Improve our menu offerings, website functionality, and user experience
• Conduct internal research and development
• Identify and resolve technical issues or errors on our platform
• Monitor compliance with our Terms of Service

3.4 Marketing and Promotional Communications

• Send you newsletters, promotional offers, and special deals (with your consent or as permitted by applicable law)
• Personalize marketing messages and recommendations based on your order history and preferences
• Conduct email marketing campaigns and targeted advertising
• Notify you of new menu items, seasonal promotions, or special events

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any of our emails, or by contacting us directly at [email protected].

3.5 Legal Compliance and Safety

• Comply with applicable federal, state, and local laws and regulations
• Respond to law enforcement requests, subpoenas, court orders, or other legal processes
• Enforce our Terms of Service and other legal agreements
• Prevent fraud, unauthorized transactions, and other illegal activities
• Protect the rights, property, and safety of Pizza Luce, our customers, and the public

4. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for their own commercial purposes. However, we may share your information with certain trusted third parties under the following circumstances:

4.1 Service Providers and Business Partners

We work with third-party service providers who assist us in operating our business and providing services to you. These providers may have access to your personal information solely to perform services on our behalf, and they are contractually bound to protect your information. Such providers include:

4.2 Third-Party Food Delivery Platforms

If you place an order through a third-party platform such as DoorDash, Uber Eats, Grubhub, or similar services, please note that those platforms operate under their own privacy policies. We may receive order and contact information from such platforms to fulfill your order, but we encourage you to review the privacy policies of those platforms independently.

4.3 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that disclosure is necessary to:

• Comply with a legal obligation, subpoena, court order, or regulatory requirement
• Cooperate with law enforcement or government authorities
• Protect the rights, property, or safety of Pizza Luce, our users, or the public
• Investigate and prevent fraud or security threats

4.4 Business Transfers

In the event that Pizza Luce is involved in a merger, acquisition, asset sale, reorganization, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website if such a transfer occurs and your information becomes subject to a different privacy policy.

4.5 With Your Consent

We may share your information with other parties when you have given your explicit consent for us to do so, such as through participation in co-branded promotions or referral programs.

5. Data Security

We take the security of your personal information seriously and implement a variety of administrative, technical, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, or destruction. Our security measures include:

• Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our servers.
• Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis.
• Secure Payment Processing: Payment information is processed through PCI DSS-compliant payment processors. We do not store complete credit card numbers on our servers.
• Regular Security Audits: We conduct periodic reviews of our security practices and vulnerability assessments.
• Employee Training: Our staff receives training on data privacy best practices and security protocols.
• Incident Response: We maintain a data breach response plan to promptly address any security incidents.
• Firewall Protection: Our servers are protected by firewalls and intrusion detection systems.

6. Your Privacy Rights

Depending on your state of residence, you may have various rights regarding your personal information. We are committed to honoring these rights in compliance with applicable United States privacy laws.

6.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

6.2 General Privacy Rights for All Users

Regardless of your state of residence, we honor the following rights for all users:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal information.
• Right to Deletion: You may request that we delete your personal information, subject to legal exceptions.
• Right to Withdraw Consent: Where we rely on consent to process your data, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to Opt-Out of Marketing: You may opt out of receiving promotional communications from us at any time.

6.3 How to Exercise Your Rights

To exercise any of the rights described above, please submit a request to us through one of the following methods:

We will verify your identity before processing your request. We will respond to verified requests within 45 days of receipt, as required by the CCPA/CPRA. If we require additional time, we will notify you of the extension and the reason for it. We may request additional information to verify your identity and ensure we are not disclosing your information to an unauthorized party.

You may also designate an authorized agent to submit a request on your behalf. We will require proof of authorization before processing requests submitted by an authorized agent.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and deliver relevant content and advertising. By continuing to use our website, you consent to our use of cookies as described in this section and our full Cookie Policy.

7.1 Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function properly and cannot be disabled. They include cookies that enable you to log in, add items to your cart, and complete a checkout.
• Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We may use tools such as Google Analytics for this purpose.
• Functional Cookies: These cookies remember your preferences (such as your location, language settings, and saved items) to provide a more personalized experience.
• Marketing and Advertising Cookies: These cookies track your browsing habits to enable us and our advertising partners to deliver targeted ads that are relevant to your interests.

7.2 Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, please note that disabling certain cookies may impact the functionality of our website and your ability to place orders or access certain features.

For comprehensive information about the cookies we use and instructions for managing your preferences, please visit our full Cookie Policy.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements. The retention periods below outline our general practices:

Upon the expiration of the applicable retention period, we will securely delete or anonymize your personal information so that it can no longer be associated with you. If deletion is not immediately possible (e.g., because data is stored in backup archives), we will isolate the data from further processing until deletion is possible.

9. Children's Privacy

We are committed to protecting the privacy of children. Our website is not directed to children under 18, and we do not knowingly collect personal information from anyone under the age of 18. If you are under 18 years of age, please do not use our website or provide any personal information to us.

If we learn or have reason to suspect that we have inadvertently collected personal information from a child under 18, we will take prompt steps to delete that information from our records. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] with the subject line "Child Privacy Concern," and we will take appropriate action.

Our practices are consistent with the requirements of the Children's Online Privacy Protection Act (COPPA) and other applicable federal and state laws governing children's privacy.

10. International Data Transfers

Pizza Luce is based in the United States, and we primarily collect, store, and process personal information within the United States. Our website is intended for users located in the United States, and we do not specifically target users outside of the United States.

However, due to the global nature of internet infrastructure and certain third-party service providers, your personal information may be transferred to, stored, or processed in countries outside of the United States. If such transfers occur, we take steps to ensure that your personal information receives an adequate level of protection, including:

• Using service providers that are bound by contractual agreements requiring them to implement appropriate safeguards for personal data
• Ensuring that third-party vendors comply with applicable data protection standards
• Limiting transfers to countries that offer comparable privacy protections where possible

By using our website and services, you acknowledge and consent to the potential transfer of your personal information to countries outside your country of residence, including the United States, where data protection laws may differ from those in your jurisdiction.

If you are a resident of the European Union or European Economic Area and your data is transferred internationally, we will comply with applicable requirements under the General Data Protection Regulation (GDPR), including Standard Contractual Clauses (SCCs) or other approved transfer mechanisms, as applicable.

11. Third-Party Links and Websites

Our website may contain links to third-party websites, social media platforms, or external services that are not operated or controlled by Pizza Luce. This Privacy Policy applies solely to our website and services. We are not responsible for the privacy practices, content, or security of any third-party websites or services.

We strongly encourage you to review the privacy policies of any third-party websites you visit through links on our platform. The inclusion of any link does not imply our endorsement of the third party or its website.

Common third-party services that may have a presence on our platform include:

• Social media platforms (e.g., Facebook, Instagram, Twitter/X, TikTok)
• Third-party food delivery apps (e.g., DoorDash, Uber Eats, Grubhub)
• Payment gateways (e.g., Stripe, PayPal, Square)
• Mapping and location services (e.g., Google Maps)

12. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites indicating that the user does not want to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our website does not currently respond to DNT signals from browsers.

However, you can control cookie-based tracking through your browser settings and our cookie consent tools as described in Section 7 of this Privacy Policy. We continue to monitor developments related to DNT standards and will update our practices accordingly.

13. California Privacy Rights — Additional Disclosures

In addition to the rights described in Section 6, California residents are entitled to additional disclosures pursuant to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA).

13.1 Categories of Personal Information Collected

In the preceding 12 months, we have collected the following categories of personal information as defined by the CCPA:

• Identifiers (name, email address, IP address, account credentials)
• Commercial information (order history, transaction records, purchasing preferences)
• Internet or other electronic network activity (browsing behavior, website interactions)
• Geolocation data (approximate location based on IP address or delivery address)
• Inferences drawn from personal information (customer preferences, behavioral profiles)
• Sensitive personal information (payment card data — processed through third-party processors)

13.2 Business Purposes for Collection

We collect the above categories of personal information for the following business purposes:

• Providing and improving our food ordering and delivery services
• Processing transactions and managing customer accounts
• Communicating with customers about orders, updates, and promotions
• Conducting internal analytics and business operations
• Preventing fraud and ensuring platform security
• Complying with legal obligations

13.3 "Shine the Light" Law

Under California Civil Code Section 1798.83, California residents who have an established business relationship with us may request information about categories of personal information (if any) disclosed to third parties for their direct marketing purposes in the preceding calendar year. To make such a request, please contact us at [email protected].

14. How to File a Complaint

If you believe that Pizza Luce has violated your privacy rights or this Privacy Policy, we encourage you to first contact us directly so that we can address your concerns. Please send your complaint to:

We will acknowledge receipt of your complaint within 5 business days and work to resolve the matter promptly. We aim to fully resolve all privacy complaints within 30 to 45 days of receipt.

14.1 Filing a Complaint with Regulatory Authorities

If you are not satisfied with our response to your complaint, or if you believe we are processing your personal information in violation of applicable law, you have the right to file a complaint with the appropriate regulatory authority:

• California Privacy Protection Agency (CPPA):
  The CPPA enforces the CCPA/CPRA in California. California residents may file complaints at:
  https://cppa.ca.gov
• Federal Trade Commission (FTC):
  The FTC enforces federal consumer protection and privacy laws. You may file a complaint at:
  https://www.ftc.gov/complaint
• Your State Attorney General:
  Depending on your state of residence, your state's Attorney General may also have jurisdiction over privacy-related complaints.

15. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy on our website at pizzaluce-food.click
• Send an email notification to registered users where the changes are significant
• Display a prominent notice on our website for a reasonable period following material updates

Your continued use of our website and services after the effective date of any updated Privacy Policy constitutes your acceptance of the revised policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.

16. Contact Us

If you have any questions, concerns, comments, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us. We are committed to addressing your privacy inquiries promptly and thoroughly.

When contacting us regarding privacy matters, please include the following in your communication:

• Your full name and contact information
• A clear description of your question, concern, or request
• The specific right you wish to exercise (if applicable)
• Any relevant details that will help us process your request efficiently

We are dedicated to maintaining your trust and ensuring that your personal information is handled with the highest standards of privacy and security. Thank you for choosing Pizza Luce.